ABOUT THE SCHOLARSHIP
The Gregg Rapp Menu Engineering Scholarship helps fund students at WSU who are studying hospitality, menu design and menu engineering as a career.
Professor Emeritus and former Dean of The Hotel School at Cornell University, Sherri Kimes, established the Gregg Rapp Menu Engineering Scholarship as a gift to him for his years of great friendship and collaborative work.
Speaking of Gregg, Kimes says she “is constantly amazed by his kindness and humor.” As a lauded expert in restaurant management and author of dozens of articles on revenue management in the hotel, restaurant and golf industries, Kimes explains the scholarship’s objective: “I see it as helping students pursue their dreams in the restaurant industry.”
Rapp loved and enjoyed working with large-scale business operations and small mom-and-pop eateries alike. He felt every establishment that has a menu could use his critical eye for details on how the menu looks, feels, reads, how prices are positioned and de-emphasized - all in order to maximize a restaurant’s profits. His motto for his successful business was “Improve the world one menu at a time!”
"Gregg somehow roams within the psyches of restaurant customers, and understands how and why they order what they do. This is an extraordinary and rare talent,”-Ned Barker, Founder and CEO of food and beverage consulting firm Grill Ventures International.
Learn more about Gregg's work here at: MenuEngineers.com
Gregg was thrilled to extend this scholarship opportunity to WSU students and is aiming to create a platoon of Menu Engineers to help all types of food service and hospitality establishments for years to come!